Technorati is a valuable tool, and also a social network, that you can use to see what people are saying about your blog.
I have written about Technorati in prior posts; see The Word-Press Project, Word-press project initial status report”, Welcome back Thomas Friedman: Smart Guy #5, Moving up the long tail, no-account accounting 2006-12-08, On social networking: The Wayward Women Internet Technologists, Reflections on one hundred days of blogging, A not so gaping void, posted about a year ago; and — more recently — Installing Lotus Symphony on Windows XP, On Being a Celebrity: Till Death Do We Part?, and Dave Shields’s — Bikers, Bloggers, Writers.
Technorati is both a way to learn what people are saying about your blog and a social network. It is easy to use. You just create an account and point Technorati to your blog. It will then track the links that others make to your blog. WordPress has a similar function but I have found Technorati’s to be more complete.
See for example, my Technorati page, Everything in the known universe about The Wayward Word Press.
Technorati was founded by David Sifry, who was once the CEO of Linuxcare. I visited their booth at the first LinuxWorld in San Jose in March, 1999, and recall the booth well as the the folks were dressed in white lab coats. Sifry’s name rings a bell, so I expect I spoke with him then. You can learn more about him via Technorati Management, his blog Sifry’s Alerts, How to Change the World: Ten Questions with David Sifry, Technorati Founder and CEO Chats with BusinessWeek.
Technorati struggled on; see Big computing flexes Linux muscle (2002), but eventually went belly-up, IBM Marries Linux to Outsourcing (the latter post comes from SoftPanorama.org, a valuable site that will be the subject of a forthcoming post.) I understand that IBM then hired some of LinuxCare’s former employees, some of whom continue to work for IBM’s Linux Technology Center (LTC) today.
Though it was sad to see LinuxCare fail — the Linux market was then too small — it is good news to see that we have Technorati as a result.