Financial Times Will Allow More Free Access to Web Site

Courtesy of the Gray Lady, I see that the Financial Times has come to the same conclusion as the NY Times: providing free access to web content can help grow your business.

The article says in part:

The shift, part of what Mr. Ridding described as a broad overhaul of FT.com that will be phased in over several months, comes as other newspapers are rethinking their efforts to charge users for online content. A surge in online ad spending over the last three years has persuaded many publishers that it is better to increase their Internet audience, in an effort to appeal to advertisers, than to try to squeeze meager revenue from online subscriptions.

The New York Times this month dropped a two-year-old program under which users had to pay for access to the work of New York Times columnists and its archives. The Wall Street Journal, which charges readers for most of its online content, is also considering opening its site to all Web users, according to statements by Rupert Murdoch, the chief executive of the News Corporation, which has agreed to buy The Journal’s owner, Dow Jones.

I hope that Rupert and the folks at the WSJ see this article, as well as my recent open letter to the WSJ.

Get some “street smarts” WSJ. Go with the flow.

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