How do you measure authority?
It’s a tough question.
Each of us is of course the recognized authority on at least one person — themself.
Beyond that we need a way to measure authority. Let’s use as our authority on that the world’s greatest authority on the Web and all of its content, Google, which indexed its trillionth page a few days ago.
I take as the highest measure of authoritative opinions that person who has been deemed to be the world expert on authoritative opinions.
So who is the world’s #1 expert on authoritative opinions according to my partner Google?
You can trust me on this. I speak with great authority.