You should speak with authority when marketing yourself on the web. Though you may wonder if you can speak with authority on any topic, I know that you are the recognized expert on at least one person.
That would be you. You are the world’s greatest authority on yourself, no doubt about it.
There is a problem, however. You can write with authority about yourself, but once you start a post on your favorite topic, you will find it hard to bring that post to an end, or to write about any other topic.
Don’t write about yourself, or at least try not to write too much about yourself. Instead, write about something to which you bring great passion. That is the best way to write effective posts and to improve your writing skills.
You can trust me on this. I speak with great authority.