Marketing Yourself on the Web: Give the Gift of a Name

One of the nicest presents you can give two members of your network is to give each The Gift of a Name.

With one email you can turn two relationhips into four:

  • Yours with one of the two members;
  • Yours with the other member ;
  • The new relationship of the two members;
  • Your relationship with yourself, for taking the time to introduce them.

Not bad? Two relationships turned into four, something especially appealing to me as a progorammer who thus thinks in powers of two.

The time to write the initial email is small, but to be most effective you need to write many more emails, as follows:


Each and every time you accept someone into your network, or they accept you into theirs, you need to review all the membership, looking for two people known to you who would benefit from the give of each other’s name.

Thus the cost of adding a new member grows exponentially as the size of your network grows,

This is perhaps the strongest form, in terms of the value added by each new member, of what is known as the Network Effect.

Even though the cost is high, the benefits of creating new relationships will more than pay for itself, as I have written in my post, On Volunteerism: Cast thy bread upon the waters for thou shalt find it after many days.

Advertisements

One Comment

  1. Posted March 24, 2009 at 07:58 | Permalink | Reply

    Hi Dave,

    My comment is off-topic but I couldn’t find a contact page on your site. I found your blog via a Google alert on “powers of two.” You think YOU think in powers of two? Check out my site! ( http://www.exploringbinary.com/ ).

    (BTW, it’s possible we’ve crossed paths at IBM.)

    Rick Regan

One Trackback

  1. […] Marketing Yourself on the Web: Give the Gift of a Name […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • Pages

  • March 2009
    M T W T F S S
    « Feb   Apr »
     1
    2345678
    9101112131415
    16171819202122
    23242526272829
    3031  
  • RSS The Wayward Word Press

  • Recent Comments

    mrrdev on On being the maintainer, sole…
    daveshields on On being the maintainer, sole…
    James Murray on On being the maintainer, sole…
    russurquhart1 on SPITBOL for OSX is now av…
    dave porter on On being the maintainer, sole…
  • Archives

  • Blog Stats

  • Top Posts

  • Top Rated

  • Recent Posts

  • Archives

  • Top Rated

  • %d bloggers like this: